We message every attendee from three directions before the show opens — conference app DM, email, and LinkedIn — all personalized, all coordinated. You walk in with 15–25 meetings already on your calendar.
For exhibitors, sponsors, speakers, investors, and any attendee who's there to make the most of their time.
Works with every major conference app
0
Total Outreach Touches
app DMs · emails · LinkedIn
0%
Conf. App Reply Rate
vs 2–5% email / LinkedIn alone
0
Meetings Booked
from one 48-hr campaign
The Problem
$5.4 billion is wasted annually on trade show leads that die in a spreadsheet.
70%
decide before Day 1
Most attendees plan which booths to visit before the show opens. If you're not on their schedule, you're fighting for whoever wanders by.
CEIR research
6%
feel confident they convert
Only 6% of exhibitors feel confident they can turn event leads into deals. The other 94% know their outreach is broken.
Exhibitor survey, 2024
$0
spent on pre-show outreach
Exhibitors spend $5–50K on booths and travel. Attendees spend thousands on flights and hotels. The outreach plan for both? "I'll just see who I run into."
You fly in. You work the floor for three days. You shake a hundred hands.
Two weeks later: “Good conversations. Nothing closed yet.”
The people you needed to meet were there. You just never connected. They had their schedules locked before Day 1 — and you weren't on them.
Or —
You land with 20 meetings already confirmed. Every conversation is with someone who asked to meet you. You leave with deals moving — not business cards going cold in a pocket.
Why It Works
The same prospect who ignores 200 emails a day has 0–2 messages in their conference app inbox. You're not competing for attention. You own it.
We built proprietary systems — two years in development — that send personalized messages through the real conference app at scale. No other outreach firm does this.
Cold Email
Buried under 200+ emails. Spam filters. They never see it.
~0%
reply rate
50+ connection requests a week. Everyone's doing it. You're noise.
~0%
reply rate
Conference App DM
0–2 messages in their inbox. They downloaded the app to network. Your message is the only one.
~0%
reply rate
People at the conference mentioned they saw our message in the app and came to find our booth.
The message and the booth exist in the same context. That's recognition email can never create.
— B2B technology exhibitor, industry trade show
What Attendees See
Most attendees open the conference app and see nothing. ShowSDR changes that — your personalized message is the first (and often only) thing in their inbox.
No messages
Nobody's reaching out here
The Campaign
You give us five things in 10 minutes: your event app login, your ICP criteria, your company pitch, your Calendly link, and sign-off on the message copy. We run the whole campaign — attendee scrape, personalized DM blast, email sequence, LinkedIn outreach — and hand you back meetings.
Week Before
You give us event app login credentials. That's it — 5 minutes of setup.
App access granted
Cvent, Swapcard, Whova, Grip…
Day −10
We pull every attendee — name, company, role. 500–1,000 contacts in 30 minutes.
Day −7
300–600 DMs sent through the conference app. Each personalized. You're the only message in their inbox.
Day −6
Emails referencing the app DM. Multi-channel creates recognition — they've seen your name twice.
590 emails sent ✓
Subject references the app DM
Day −5
Targeted connection + short note. By now they've seen you in-app, via email, and on LinkedIn.
Connected + note sent
Third touchpoint — omnipresence
Day 1
15–25 meetings on your calendar. Attendees know your name before you shake hands.
The Difference
Before Day 1, every attendee who matches your ICP sees your name in three places — coordinated, personalized, impossible to miss.
Conference App DM
Sent first
Email Follow-Up
Sent next morning
LinkedIn Outreach
Third touchpoint
Real Campaign Results
Each dot below represents one attendee. Gray = scraped. Blue = contacted across all channels. Green = replied.
0
App DMs Sent
0
Emails Sent
0
LinkedIn Touches
0
Total Touches
Who's Behind This
I built the outreach systems behind ShowSDR over two years — including the proprietary technology that makes conference app messaging possible at scale. Our first campaign sent 603 personalized DMs, 590 emails, and 490 LinkedIn touches in 48 hours. Attendees mentioned the app message at the physical conference and came to find the booth.
I personally oversee every campaign. That's why we cap at 4 clients per conference— every message you approve goes out right, or it doesn't go out.
Connect on LinkedIn →Investment
Exhibitors with a $40K booth. Attendees with a $5K flight and hotel. Speakers with one shot at the right conversations. Everyone needs meetings — this is how you get them.
~$100–167 per booked meeting (based on 15–25 meetings typical)
A fraction of what you're already spending to be there. Not an expense — it's what makes the trip worth it.
Brand-safe: You approve every message template before a single DM goes out. Nothing sends without your sign-off. We work within your voice and brand guidelines.
What you're spending vs. what this costs
ShowSDR = 6% of your booth cost. Not an add-on — it's the ROI multiplier on the other 94%.
Max 4 clients per conference. Spots fill fast.
We cap clients per conference so attendees aren't over-messaged. Once a show is full, it's closed. Your competitor being first matters here.
What if your competitor is doing this?
They walk in with 20 meetings booked. Their calendar is full on Day 1. The first person to message attendees through the app owns their time — everyone else is fighting for whatever's left.
Not satisfied? Full refund within 7 days. No questions.
FAQ
Most clients book 15–25 meetings from a single conference. The range depends on show size, your ICP match rate, and how tight the target list is. For a 1,000-attendee show with a clear ICP, 15+ is typical. For a 40,000-attendee show, you'll have more options and usually land toward the high end. Your free assessment will include our estimate for your specific event.
That's what the app is for. Attendees download it to network and plan meetings — it has a built-in messaging feature for exactly this reason. A short, relevant message from an exhibitor whose product matches their role isn't spam, it's why they're at the show. The 15–30% reply rate confirms it. Nobody replies to spam at 20%.
We've built proprietary systems for conference app outreach that took over two years to develop. Every message goes through the real conference app, the same way a human would — because that's the only legitimate way to do it. We don't scrape, bot, or automate in ways that violate app terms.
We scrape emails directly from the conference app attendee data and enrich with LinkedIn profiles. The email references the app DM, and the LinkedIn note references both. Three touches, one coherent story — they can't not notice you.
Absolutely. Speakers, sponsors, investors, anyone walking the floor — you still need meetings. We pull the list, find your matches, and hit all three channels. Same result: a full calendar before you land.
Your SDRs use email and LinkedIn — 2–5% reply rates. We add the conference app DM — 15–30% reply rates — and run all three channels in a coordinated sequence. This isn't a replacement, it's a force multiplier for the two weeks before each show.
3–4 weeks is ideal. 2 weeks is the absolute minimum. Attendee lists appear in the app 1–3 weeks before the event — once that window opens, we move fast. The earlier we start, the more meetings we lock in before the list fills up.
Full refund within 7 days of campaign completion if you're not satisfied. No hoops, no argument. We'd rather refund you than have an unhappy client.
Right now, the event app inbox is empty. That won't last.
Attendee lists go live 1–3 weeks before the event. Once the show starts, the window closes.
Free Event Assessment
Tell us your conference and we'll send a free assessment within 24 hours — including a preview of 15 real attendees who match your ICP.
No commitment. No payment. Just value upfront.
Prefer to talk? Book a 15-min call or email adler@aidler.co
Upcoming conferences
We need 2–4 weeks lead time. Max 4 clients per conference.
MODEX 2026
Atlanta, GA · Apr 13–16
16
days left
LAST CALLAttendee list goes live ~Apr 6
NAB Show 2026
Las Vegas, NV · Apr 18–22
21
days left
LAST CALLAttendee list goes live ~Apr 11
NRA Show 2026
Chicago, IL · May 16–19
49
days left
Attendee list goes live ~May 9
InfoComm 2026
Orlando, FL · Jun 10–12
74
days left
Attendee list goes live ~Jun 3
Your free assessment includes:
Confirmation the event app supports outreach
Estimated attendee count & ICP match rate
Preview of 15 real attendees you should be meeting
Recommended campaign timeline
No-commitment cost breakdown
Don't see your event? Enter it in the form — we work with any conference that has an event app.